Identify the statement that provides a reason why manipulation of consumers is not relevant to marketing ethics.
A. Knowing consumers' psychological profiles through marketing research, their motivations, interests, desires, beliefs, anxieties, and fears facilitates manipulation of their behavior.
B. Manipulation doesn't necessarily entail total control over a person; it may simply be a process of subtle direction or management.
C. Some marketing practices target populations that are particularly susceptible to manipulation and deception.
D. One need not necessarily deceive a person in order to manipulate him or her.
E. All of the answers are correct.
F. None of the answers are correct.
Answer: F
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A) clear rules and regulations B) self-improvement C) equality between males and females D) ethnocentrism
Below are selected data from the financial statements of Moriarty Company. 2016 2015 Total liabilities $1,205,000 $952,000 Common stock ($30 par) 250,000 225,000 Paidin capital in excess of par—common stock 150,000 135,000 Retained earnings 155,000 145,000 The debt-to-equity ratio for 2016 is
a. increasing, which should be a major cause of concern for Moriarty Company. b. increasing, which should be a good sign in investors' eyes. c. decreasing, which should be a major cause of concern for Moriarty Company. d. decreasing, which should be a good sign in investors' eyes.
Expectancy theory is about ______.
A. clearing the path for followers B. rewarding followers for meeting their goals C. establishing work group norms D. anticipating leaders’ needs
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