The type of retailer with the largest percent of total retail franchise sales is _____
a. gasoline service stations
b. hotels and motels
c. restaurants
d. auto and truck dealers
d
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Regional or specialty trade shows would be better than a large, national trade show for all of the following goals, except:
A) provide higher quality prospects B) more quality one-on-one time with customers C) enhance a firm's brand or corporate name D) opportunities to bond with customers
Marci told Melanie that she thought Todd was acting strangely the past few days. Melanie said not to worry. She knew everything about Todd and everything was fine. Marci is illustrating which of the following?
A. allness B. scripts C. horn effect D. gender prescriptions
In contrast to ________ research, the findings of ________ research can be treated as conclusive and used to recommend a final course of action
A) quantitative; qualitative B) observational; qualitative C) qualitative; quantitative D) descriptive; observational E) partial; total
One of the four dimensions used to describe the differences among the cultures is ________ avoidance, which indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations.
Fill in the blank(s) with the appropriate word(s).