Regional or specialty trade shows would be better than a large, national trade show for all of the following goals, except:
A) provide higher quality prospects
B) more quality one-on-one time with customers
C) enhance a firm's brand or corporate name
D) opportunities to bond with customers
C
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When providing a buyer with information about a product, which of the following questions is LEAST relevant for the salesperson to consider?
A. What level of satisfaction is expected from buying the product? B. What product attributes are important in the buying decision? C. What are the prospect's attitudes toward the product? D. What are the prospect's attitudes about a competitor's products? E. What moral development level is needed for the buying decision?
Which of these strategies is flawed and may increase audience misunderstanding?
a. using your audience’s prior knowledge b. giving internal previews and internal summaries c. presenting as much information as possible d. paying attention to the audience’s nonverbal cues
Flax had net sales of $7,875 and its average accounts receivables is $1,250. Calculate Flax's accounts receivable turnover:
What will be an ideal response?
Compared to convenience products, shopping products are:
a. sold through aggressive personal selling and highly persuasive advertising. b. usually more expensive and are found in fewer stores. c. purchased without significant planning. d. available everywhere, including department stores, gas stations, and vending machines.