Which of the following is NOT a guideline for using humor as
an attention-getter?
a. Make it understandable.
b. Test it out on someone else.
c. Make sure it is not demeaning.
d. If a story is very funny, it need not be relevant.
d
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The nation of Israel was established in 1948 ________
a. after successful negotiations with Arabic speakers from several nations b. by a declaration of the United Nations c. as the result of a gift from the Palestinians d. after Israel seized military control of the region
Persuasive speeches can be made about ________
A) ?claims of fact but not value claims. B) ?claims of value or policy, but not both in the same speech. C) ?claims arguing for but not against status quo policies. D) ?factual, value, and policy claims. E) ?factual and policy claims only.
Answer the following statements true (T) or false (F)
1. Congress first established the Federal Trade Commission Congress in the 1960s to address the controversy surrounding tobacco advertising. 2. Regulations of alcohol product advertising must treat print, outdoor, broadcast, and online advertising the same. 3. One element of the commercial speech doctrine examines whether the product in question should be advertised at all. 4. The First Amendment protects only the rights of the speaker, not the right of the public to receive information. 5. The Federal Trade Commission encourages companies to track children’s online behavior to enable advertisers to tailor advertising appropriately to a young audience.
Use one of the techniques provided in the book for generating ideas. Once you've completed the
activity, discuss which activity you chose. What did you like about it? What did you dislike about it? When would you use this technique again? What will be an ideal response?