When using the ______ approach to consulting, even if the problem is successfully solved, clients will likely not know how to solve the problem themselves in the the future and will be forced to contact the consultant again.
a. expert
b. doctor-patient
c. mechanic
d. organization development
b. doctor-patient
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When it comes to social media, only some consumers want to engage with some brands, and, even then, only some of the time
Indicate whether the statement is true or false
Galley Company, a manufacturer of small kitchen appliances, had the following activities, allocated costs, and allocation bases:
What is the cost per line for the account billing activity? (Round your answer to the nearest cent.)
A) $2.44
B) $28.08
C) $4.56
D) $15.00
A dominant design is more likely to emerge in all of the following conditions EXCEPT:
a. In the presence of strong network externalities. b. When the company engages in an open business model, sharing know-how. c. When new products are based on incremental rather than radical changes. d. Competing companies invest heavily in R&D, creating pressure to select a dominant design. e. All of the above are likely conditions for dominant designs to emerge.
TrustUs Insurance's tagline is "You're in safe hands with TrustUs," and Serenity Life Insurance uses a rock as its trade symbol because it wants to convey stability. What type of promotion strategy are these companies using?
a. Engaging in postpurchase communication b. Creating a strong organizational image c. Using personal information sources d. Adopting standardization