TrustUs Insurance's tagline is "You're in safe hands with TrustUs," and Serenity Life Insurance uses a rock as its trade symbol because it wants to convey stability. What type of promotion strategy are these companies using?
a. Engaging in postpurchase communication
b. Creating a strong organizational image
c. Using personal information sources
d. Adopting standardization
ANSWER: b
TrustUs Insurance and Serenity Life Insurance are creating a strong organizational image. One way to create an image is through branding.
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