________ is the process of selecting symbols to represent cognitions
a) Messaging
b) Encoding
c) Decoding
d) Feedback
ANS: b) Encoding
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The first three phases in the process of turning a new technology into a successful mass media industry include all of the following EXCEPT
A) Inspiration – the spark of an idea about a new way to communicate, i.e., a new medium. B) Invention – creating new equipment and/or processes needed to operate a new medium. C) Entrepreneurship – developing a viable way to make money from a new mass medium. D) Industry – imitators arise to compete with the pioneers in the new medium.
If a PR message is self-serving, consumers, constituents, and stakeholders respond in ways that negatively impact the organization or PR client
Indicate whether this statement is true or false.
Which of the following statements is NOT true of the wording of main headings in a speech?
A) Main headings should be concise. B) Main headings should usually be in the form of complete sentences. C) Main headings should clearly state the point you will develop. D) Main headings should be distinctive in wording so as not to be confusing.
The Ebola incident in Dallas did not negatively affect the public trust and reputation of Texas Health Presbyterian Hospital
Indicate whether the statement is true or false