_________ is delivered by individuals and entities through mass media to large segments of the population at the same time.
a. Intrapersonal communication
b. Mass communication
c. Interpersonal communication
d. Public communication
b. Mass communication
Mass communication is delivered by individuals and entities through mass media to large segments of the population at the same time. Some examples include newspaper and magazine articles and advertisements, as well as radio and television programs and advertisements.
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Which of the following is associated with increased uncertainty?
a. minimum tolerance b. maximum tolerance c. increased anxiety d. decreased anxiety
Jargon is best described as a profession specific language used by
a. professionals. b. students. c. parents. d teachers.
Why do large media firms produce commodities in large volumes?
a) To fight media illiteracy b) To pursue economies of scale c) To eliminate competition d) To take advantage of network structures
Detailed examples are useful when listeners are familiar with an idea
Indicate whether the statement is true or false