Which of the following is an example of retail advertising?
A. Advertising done by the Beef Council to stimulate the demand for beef
B. Advertisement for Pink Airlines that appears in newspapers all across the country
C. Advertisement of a health drink that compares its benefits to its competitor's
D. Advertisement for Fizzy Cola placed in a trade magazine to promote it to food store managers
E. Newspaper advertisement for a discount at a restaurant located on the outskirts of San Diego
Answer: E
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If category sales are fixed and marketing managers are interested in profit margins rather than market share, companies are better off:
A) having low level of expenditure. B) increasing consumer-oriented promotions. C) increasing advertising. D) increasing trade promotions.
Assume that during the physical count of the inventory of a large corporation for this year, $450,000 of merchandise was counted twice. The error was not detected, and the financial statements were prepared. Identify the individual statements that would be affected and explain the effect the count error would have on each. (Omit income tax considerations.)
Both U.S. GAAP and IFRS permit considerable flexibility with respect to the display of information in the statement of cash flows. Within the investing and financing cash flow categories, the presentation for most items should _____
a. not net cash inflows against cash outflows b. net cash inflows against cash outflows c. net cash inflows against net income d. net cash inflows against free cash flows e. net free cash flows against cash outflows
Phyllis is the CEO of Marchland Communications. According to the corporate social responsibility pyramid, what should be the first priority for Phyllis to be working towards?
A) demonstrating ethical behavior B) making a profit C) encouraging good corporate citizenship D) hiring responsible employees E) complying with the law