Answer the following statement(s) true (T) or false (F)
1.The research for the Cleveland Foundation revealed many were unfamiliar with its role supporting key community assets and institutions.
2.The overarching goals of the Cleveland Foundation’s centennial campaign were to encourage business development.
3.The foundation’s cross-disciplinary centennial team developed the concept of giving a gift to the community each month during the foundation’s 100th year during the communication phase of campaign development.
4.The foundation’s goal of a 50% increase in media impressions was not exceeded.
5.During the Cleveland Foundation Centennial Campaign, nearly 61 million total impressions were generated through media outreach and across print, broadcast, and online platforms.
1.true
2.false
3.true
4.false
5.true
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Edward L. Bernays is often referred to as the “Father of Modern Public Relations.” What innovative methods and approaches did Bernays implement into his PR campaigns? Illustrate your response with specific examples of Bernays’ work.
What will be an ideal response?
Brain research at MIT revealed that subjects from __________ cultures focused more on central objects than on their surroundings, whereas subjects from __________ cultures focused on both the context and the object
a. materialistic/collectivistic b. individualistic/collectivistic c. collectivistic/individualistic d. materialistic/individualistic
What is a good example of using light as a dramatic agent?
a. the illumination of a dramatic scene b. the illumination of the main dramatic character c. showing the sun or flashing lights on top of a police car d. the simulation of stage lighting e. using a spotlight to make a set area look especially dramatic
The stage of the visual process which involves letting enough light enter your eyes so that you can see an object is called ________
Fill in the blank(s) with correct word