Which of the following questions would the customer perspective of the balanced scorecard attempt to answer?
A) How does the company continue to improve and learn?
B) How do customers view the company?
C) Which business processes must the company excel in?
D) How does the company create value for its stakeholders?
B
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Which of the following best describes the appropriation of retained earnings?
A) restricting part of retained earnings for expansion or contingencies B) setting cash aside for expansion C) designating certain amounts of retained earnings for cash dividends that are required to be paid to shareholders D) limiting company transactions in order to boost earnings
Describe the policies created by companies to ensure that employees use social media responsibly
The purpose of a meeting determines the number of participants
Indicate whether the statement is true or false
When using the percentage-of-sales approach for determining the advertising appropriation, marketers
A. base their funding on a percentage of the competitors' sales. B. multiply the firm's past sales by a set percentage they want to spend. C. set sales objectives for the upcoming period and base appropriations on these goals. D. multiply the firm's past sales plus a factor for expected changes in sales times a standard percentage. E. use an industry standard to determine what percentage of their profits they want to allocate to advertising.