A firm plans to spend $50,000 on the development of a new product. Using the NPV formula with an IRR of 9% yields $65,651. An IRR of 10% yields $55,980, and an IRR of 11% yields $50,000. What is the estimated IRR of this new product development?
a. 9%
b. 10%
c. 11%
d. Cannot be determined from the information given
c. 11%
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Which of the following lists some of the steps in the market research process in the correct order?
A) determine information requirement?problem definition?choose unit of analysis?examine data availability?assess value of research B) problem definition?assess value of research?determine information requirement?choose unit of analysis?examine data availability C) examine data availability?problem definition?choose unit of analysis?assess value of research?determine information requirement D) choose unit of analysis?assess value of research?problem definition?determine information requirement?examine data availability E) examine data availability?assess the value of research?problem definition?presentation
How do the entity relationship (ER) and the REA diagrams differ?
Amy has just finished reading Kouzes and Posner’s book on what followers want and has learned about the practices of exemplary leaders. Based on those researchers’ ideas, which of the following is Amy likely to focus on:
a. challenging existing ideas and encouraging followers to experiment. b. overcoming resistance to change and stimulating followers intellectually. c. cultivating dramatic symbols and developing obedience and loyalty. d. express high self-confidence and build her image.
Briefly describe the purpose of a marketing plan
What will be an ideal response?