Why is m-commerce considered an important form of direct marketing?

What will be an ideal response?


M-commerce is mobile commerce conducted over smartphones and other mobile devices. This is an important medium for direct marketing because almost 70% of the world's population has a mobile phone.

Business

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Leaders especially want ________ who are productive, reliable, honest, cooperative, proactive, and flexible.

A. employers B. clients C. superiors D. followers E. peers

Business

Blackstock Company manufactures digital cameras. Indicate whether the cost is a product cost or period cost AND whether its cost behavior is fixed, variable, or mixed by placing X's in the appropriate boxes. As an example, commissions paid to sales staff would be classified as a period cost and variable.

What will be an ideal response?

Business

The before-tax cost of debt for a firm, which has a marginal tax rate of 40 percent, is 12 percent. The after-tax cost of debt is ________

A) 4.8 percent B) 6.0 percent C) 7.2 percent D) 12 percent

Business

What does the put provision for a bond entitle the bondholder to do?

What will be an ideal response?

Business