Nintendo introduced the Wii home gaming system to older consumers in retirement homes for light exercise. Explain the kind of growth strategy Nintendo used
What will be an ideal response?
Market development strategies introduce existing products to new markets. This can mean reaching new customer segments within an existing geographic market, or it may mean expanding into new geographic areas. Nintendo's Wii target market was originally the young, game-playing consumer.
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You have calculated, using the high-low method, a variable cost per machine hour of $0.80 for your production power costs. Power costs at 6,000 machine hours are $5,400; at 9,000 machine hours, they are $7,800. What are the total fixed costs that you would use to estimate production power costs for your company at any level within your relevant range?
A) $600 B) $6,400 C) $2,400 D) $4,800
Which of the following is most useful for developing information that might lead to breakthrough products?
a. survey research b. focus groups c. conjoint studies d. customer visit programs e. concept tests
Which of the following is the first element of knowledge needed by a company wanting to pursue total quality management
a. whats the company's customers want. b. how the company's processes are designed. c. What the components of the company's product are. d. who the company's customers are.
Which tests must a company use to determine which operating segments require separate disclosure?
A. Revenue test, asset test, and liability test. B. Revenue test, profit or loss test, and asset test. C. Revenue test and profit or loss test. D. Revenue test and asset test. E. Profit or loss test and asset test.