Among the buyer-readiness stages, the first stage is ________
A) preference
B) knowledge
C) liking
D) awareness
E) insistence
D
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Businesses use their knowledge of _________ to acquire funding needed for operations and growth, to invest retained earnings and make nonoperating revenues, and to hedge risks.
Fill in the blank(s) with the appropriate word(s).
Destruction of the subject matter has what effect on the offer?
A) The offer is terminated. B) The offer is delayed until additional subject matter can be located. C) This creates an impossibility of fact that does not terminate the offer. D) The offer is merely delayed under the "Hardship Rule."
The American Plastics Council wants to stimulate more consumer demand for products that are packaged in plastic. The ads will explain how plastics protect families from food spoilage and contamination. The ads will also describe how tamper-evident plastic seals provide an extra measure of product safety assurance. By trying to change customers' perception of plastic packaging, the council is using _____ promotion.
A. reminder B. persuasive C. declarative D. diffusive E. mass
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture?
A) fiber optics B) Wi-Fi C) IPv6 D) client/server computing