The American Plastics Council wants to stimulate more consumer demand for products that are packaged in plastic. The ads will explain how plastics protect families from food spoilage and contamination. The ads will also describe how tamper-evident plastic seals provide an extra measure of product safety assurance. By trying to change customers' perception of plastic packaging, the council is using _____ promotion.
A. reminder
B. persuasive
C. declarative
D. diffusive
E. mass
Answer: B
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Indicate whether the statement is true or false
The two spectrums that define a social enterprise are philanthropic and ______.
A. hybrid B. charitable C. commercial D. foundational
Economic and demographic data compiled by the U.S. Census Bureau are available at little or no cost. In the terms of a marketing information system, what type of data is this?
What will be an ideal response?
The perspective in management theory that a significant amount of an organization's success or failure is because of external factors outside the control of a manager is called the ________ view of management
Fill in the blank(s) with the appropriate word(s).