Which of the following is most likely to be a part of the mission of a market research department?
A) gather, analyze, and interpret information
B) develop training programs for sales personnel
C) create an advertisement campaign
D) evaluate past sales promotion programs
A
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From a manufacturer's perspective, a trade show offers the potential to meet customers and sell products
Indicate whether the statement is true or false
Economic theory suggests that rational customers will collect information only to the point at which:
A) the marginal benefit of obtaining the information in terms of incremental value to making a choice equals the marginal cost. B) the total benefit of obtaining the information equals the total cost after purchasing the product. C) they can no longer pay for syndicated information. D) the marginal benefit of obtaining the information in terms of incremental value to making a choice is less than the marginal cost.
The question has two parts; be sure to complete both. First, summarize Michael Porter's model for industry analysis, explaining each of the five primary competitive forces. Next, imagine you are the CEO of The Big Ram, a company that sells ramen noodles. Give an example of each of the five primary competitive forces in The Big Ram's environment.
What will be an ideal response?
Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs
Indicate whether the statement is true or false