Economic theory suggests that rational customers will collect information only to the point at which:
A) the marginal benefit of obtaining the information in terms of incremental value to making a choice equals the marginal cost.
B) the total benefit of obtaining the information equals the total cost after purchasing the product.
C) they can no longer pay for syndicated information.
D) the marginal benefit of obtaining the information in terms of incremental value to making a choice is less than the marginal cost.
A
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A) identify competitors B) encourage repeat purchases C) enhance firm image D) change customer beliefs or attributes
Online documents should include indexes especially if the document is _______________
a. in a foreign language b. complex and lengthy c. viewed by a large audience d. older
______ set members include colleagues, superiors, and subordinates, as well as staff departments, internal and external consultants, and sometimes even friends and family members.
A. Economic B. Role C. Political D. Technical
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A. Benefits for retirees B. Bonus plans C. Drug and alcohol screening of job applicants D. Decisions to close a plant