Which of the following is true of movie theater advertising?
A. Its CPM is lower than that of any other medium.
B. It has the ability to target specific demographic segments.
C. It charges a premium for its advertisements.
D. It promotes a company's goodwill.
E. It has an inherent problem of clutter.
Answer: B
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Wiggins Company's flexible budget for 25,00 . units shows $75,00 . and $25,00 . in variable and fixed costs, respectively. At 35,00 . units, the flexible budget would show:
a. Variable costs of $100,00 . and fixed costs of $25,000. b. Variable costs of $90,00 . and fixed costs of $30,000. c. Variable costs of $75,00 . and fixed costs of $30,000. d. Variable costs of $105,00 . and fixed costs of $25,000.
Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process
To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate? A) standard test markets B) inventory tracking C) controlled test markets D) simulated test markets E) direct commercialization
Match each term with the correct statement below.
a. common stock b. preferred stock c. cumulative preferred stock d. blue-chip stock e. blue-sky laws f. book value 1. Stock that pays a fixed dividend that is normally a percentage of the par value of the stock 2. Stock that has voting rights 3. A stock of a well-established, large, and stable company 4. State rules against the offering of worthless securities 5. The value of the stock relative to the value of the company 6. Stock that accumulates unpaid dividends until they are all paid
A key manager process establishes an appreciative work environment.
a. True b. False