After seeing a commercial for sneakers supposedly designed by the basketball star Michael Jordan, Dave decides to rush out and buy a pair. Dave has been influenced as a result of the compliance principle of ________
A) commitment/consistency
B) scarcity
C) friendship/liking
D) authority
E) social validation
Answer: D
You might also like to view...
One important difference between organizing effects and activating effects of hormones is that activating effects ____
a. are shorter-term b. take place mostly during an early sensitive period c. cause the pituitary gland to release another hormone d. control only the peripheral nervous system
When Shelby feels hot, she turns on the air conditioning. According to neo-behaviourists, Shelby's internal physiological state is a(n):
A) drive. B) instinct. C) reinforcer. D) want.
Contiguity may be described as
a. that which is ongoing, a process. b. the effect of a stimulus. c. that which occurs after a response. d. simultaneous, or near occurrence of an event.
When people use information about the relative frequency of members of different categories in the population to make judgments (e.g., percentage of students who are psychology majors), they are using
a. the representativeness heuristic. b. the availability heuristic. c. census data. d. base rate information.