Arise Food Corporation displays posters in supermarkets to promote its new range of pasta sauces. Which of the following stages of the communication process is the company engaged in during the course of promoting its products?
a. Customizing
b. Decoding
c. Receiving
d. Encoding
ANSWER: d
Arise Food Corporation is encoding its message using posters. Encoding is the conversion of the sender's ideas and thoughts into a message, usually in the form of words or signs.
You might also like to view...
Referring to Figure 2.1, the relative cost of steel in terms of aluminum is
a. 4.0 tons.
b. 2.0 tons.
c. 0.5 tons.
d. 0.25 tons.
The most credible medium of communication is ______.
A. social media B. word-of-mouth C. printed documents D. broadcast information
Which of the following is NOT true of the NAFTA partners in 2014?
a. They had a combined trade of $1.2 trillion. b. They represented a larger trading bloc than the 27-member European Union. c. They decided to merge with the United Nations. d. They decided to be governed by the ISO.
Cloud Computing & Processing Corporation wants to hire Dhani, a noncitizen with special qualifications. To hire Dhani, Cloud Computing must petition? A) theU.S. Department of Labor
B) the Social Security Administration. C) U.S. Immigration and Customs Enforcement. D) the National Labor Relations Board.