In terms of how retailers adopted the Internet (e-retailing development), they could broadly be divided into two groups:
Group 1: companies that for various reasons perceived the Internet to be a potentially dangerous environment, with limited commercial potential. For such companies the approach towards Internet adoption was to watch development and do nothing until such a time that it became clear that there would be tangible business benefits from making the investment required to develop an online presence.
Group 2: companies that saw the Internet as a tremendous opportunity to access and develop new markets on a global scale. For these companies the approach towards Internet adoption was more complex as they had to determine how to trade success- fully in this new virtual environment. Many companies adopted an incremental approach, testing out the feasibility of technological solutions.
Group 1 and group 2 are respectively identified as:
Select one:
a. Semi-active and reactive
b. Inactive and reactive
c. Semi-active and active
d. There is officially no such division among companies
e. Inactive and active
e. Inactive and active
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