What kind of problems does the global nature of e-commerce pose?
What will be an ideal response?
The global nature of e-commerce also poses public policy issues of equity, equal access, content regulation, and taxation. For instance, in the United States, public telephone utilities are required under public utility and public accommodation laws to make basic service available at affordable rates so everyone can have telephone service. Should these laws be extended to the Internet and the Web? If goods are purchased by a New York State resident from a Web site in California, shipped from a center in Illinois, and delivered to New York, what state has the right to collect a sales tax? Should some heavy Internet users who consume extraordinary amounts of bandwidth by streaming endless movies be charged extra for service, or should the Internet be neutral with respect to usage? What rights do nation-states and their citizens have with respect to the Internet, the Web, and e-commerce?
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The creative strategy for an advertising campaign is summarized in a(n) ________
A) agency contract B) account plan C) media plan D) creative brief E) message objective
Corporations are governed by federal law.
Answer the following statement true (T) or false (F)
Use a ________ to separate items in a series when the items contain commas
A) comma B) colon C) semicolon
Which of the following is a characteristic of Total Quality Management (TQM)?
a. Decision making power is centrally controlled. b. Functional or departmental boundaries are minimized. c. Cross-disciplinary teams are dismantled. d. Teams perform narrowly focused tasks.