Lansky sells 60 different knife and garden tool sharpeners. It uses aggressive personal selling and sales promotions to encourage intermediaries to carry and sell its sharpener. Lansky is using a pull strategy.
Answer the following statement true (T) or false (F)
False
This is describing a push strategy.
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A store has determined that the weekly sales of a product is related to the number of customers who visit the store and the square feet of shelf space, x, according to the following equation:
-20x2 - 10C2 + 40Cx + 120x - 200C + 600. C represents the hundreds of customers who visit their store. If a store averages 200 customers per week, which of these methods represents the simplest way to determine the optimal number of square feet of shelf space for the product? A) Lagrangian functions B) Excel Solver C) substitution method D) solution of simultaneous equations E) none of the above
The receiver's response to the decoded message is called noise.
Answer the following statement true (T) or false (F)
Customer retention strategies based on customization bonds:
A. Create tying contracts, refusals to deal, exclusive dealing and areas of gray marketing B. May include the customer intimacy approach C. Are not concerned with the pricing element of the marketing mix D. Do not exist in business-to-business marketing E. Support transactional marketing as well as relationship marketing
The most important hash function is ________ .
A. MAC ? B. SHA ? C. OWH ? D. ECB