__________ is the systematic search for information; it is an investigation of the relevant information on a topic
Fill in the blank(s) with the appropriate word(s).
Answer: Research
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Bernays used the term opinion leadership to refer to which of the following?
A. leading the public to an opinion with advertising B. using respected individuals to influence members of the community C. electing local leaders based on the opinions they promote D. feeding opinions to the media to lead public opinion
What is the universal audience?
A) an imaginary audience made up of all reasonable people B) an imaginary group also known as the general public C) a predicted group of all the people who will hear about a speech D) a large group of culturally diverse listeners E) a specific audience which the speaker has thoroughly analyzed
If a speaker begins a speech with a question in which the answer is obvious or that does not require an answer, the speaker is using which attention-getting device?
A. A rhetorical question B. A hypothetical illustration C. A startling question D. A profound question
The five principles of time management can also be used to help improve team performances
Indicate whether this statement is true or false.