Which of the following would be the most difficult task facing a marketing manager?
A. promoting existing attitudes
B. creating new attitudes toward his or her brand
C. discovering the attitudes of the firm's target market
D. strengthening existing positive attitudes
E. changing existing negative attitudes
Answer: E
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Weston, Inc., produces widgets. To manufacture a new type of widget, it took 15 iterations before the process reached a steady state of 9 hr. If Weston has a 90% learning rate, use the logarithmic approach to calculate the time it took to manufacture the first widget.
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