Consumers often rely on decision guidelines, or mental rules-of-thumb, when weighing the merits of competing brands. These rules are referred to as ________
A) evaluative criteria
B) attitudes
C) affects
D) heuristics
E) cognitions
D
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When using a PowerPoint presentation to develop a sales message, the communicator is using PowerPoint as which of the following?
A) Random noise B) Channel C) Delivery system D) Medium E) Encoding device
Mass customization is ______.
A. the mass production of individually customized products B. the reuse of components discarded from scrapped products C. the redesign of components found to be faulty in earlier versions of a product D. the production of each product by hand for specific customers
The labor's bill of rights contained in the Landrum-Griffith Act gives employees protection against ________
A) the government B) their own employers C) their own unions D) all legal actions
An important characteristic of the new style of mentoring is that it is often
A) short term and informal. B) long term and formal. C) based on the assumption that the person being mentored will stay at the company for most of his or her career. D) based on the assumption that the person being mentored is impatient to be promoted.