Spicy Salsa, Inc, complains to the Federal Trade Commission (FTC) about an ad broadcast by Tangy Taco Sauce Company, Spicy Salsa'scompetitor. The FTC investigates and concludes that the ad is deceptive. The FTC's next step is to
a. conduct negotiations between the competitors.
b. draft a formal complaint.
c. issue a cease-and-desist order.
d. permitSpicy Salsato broadcast similarly deceptive counteradvertising.
B
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