The Personal Report of Communication Apprehension (PRCA) is a measure that assesses fear of
communication in four areas. Which of the following fears is measured in the PRCA?
A. interpersonal interactions
B. dyad communication
C. class participation
D. work communication
A
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Proposals may need to be written for which of these audiences?
a. your clients b. your company c. you d. all of these
Answer the following statement(s) true (T) or false (F)
1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell. 2. The New Coke product, introduced in 1985, failed because most people did not like the taste. 3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action. 4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards. 5. Most American consumers can easily identify native advertising as paid marketing messages.
______ are a type of visual aid that shows relationships between two or more variables
A) Line graphs B) Pie graphs C) Bar graphs D) Picture graphs
Jordan is responsible for training new employees at the restaurant where she works. She must let them know how to greet customers correctly, where to find the specials for each day, and how to ensure repeat business. What is Jordan's goal during these training sessions?
A. to entertain B. to introduce C. to persuade D. to inform