Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion, Sally was measuring her level of ________
A) customer perceived value
B) customer satisfaction
C) loyalty
D) demand
E) customer lifetime value
B
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What is meant by the advice to "identify granular attributes" about customers and why is this important?
What will be an ideal response?
Because it has more employees, a construction company with 700 employees would have a lower cost for workers' compensation insurance than would a small candy company with only 50 employees
Indicate whether the statement is true or false
What are two possible risks involved with licensing?
What will be an ideal response?
Duncan Crafts manufactures specialty key chains for tourist attractions. On January 1, the firm had 300 souvenir attraction disks, costing $3 each, used in the production of key chains. During the year Duncan Crafts purchased 1,500 souvenir disks costing $3 each and produced 1,100 key chains. Compute the total cost of souvenir disk raw materials inventory at December 31.
What will be an ideal response?