A confidence interval is defined as:
a. a point estimate plus or minus a specific confidence level.
b. a lower and upper confidence limit associated with a specific level of confidence.
c. an interval that has a 95% probability of containing the population parameter.
d. a lower and upper confidence limit that has a 95% probability of containing the population parameter.
B
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______________________________ is a costing approach where detailed costs to perform activities throughout the value chain are computed and can be managed or assigned to cost objects, including products
Fill in the blank(s) with correct word
For price discrimination to work ________
A) the market must be segmentable and the segments must show similar intensities of demand B) members in the lower-price segment must be able to resell the product to the higher-price segment C) competitors must be able to undersell the firm in the higher-price segment D) the practice must not breed customer resentment and ill will E) the extra revenue derived from price discrimination must not exceed the cost of segmenting and policing the market
Vincent Cosmetics decides to launch a cream with a claim that it makes skin "nine times smoother." The claim is based on a study of 30 respondents who used products of other brands as well
However, a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin. In these circumstances, which of the following is the most ethical approach that Vincent Cosmetics can follow? A) It should market the product as planned with the promotional line of "nine times smoother." B) It should modify the results of the study to depict a strong correlation. C) It should report the result as it is, or improve the product to match its claim. D) It can continue to claim a high correlation and add a tag line saying "results may vary." E) It should feature a testimonial from a satisfied user in an advertisement to support its claim.
Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced. Even when sanctions are applied, they are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine. Moreover, copying enjoys a long tradition in China that does not carry a stigma. A business introducing a product into China needs to know that its ________ may lead to trademark infringements.
A. utilitarianism B. societal culture and norms C. antecedent states D. moral idealism E. religious precepts