Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of ________
A) informative advertising
B) reminder advertising
C) comparative advertising
D) personal advertising
E) word-of-mouth marketing
C
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Based on the following data for the current year, what is the number of days' sales in accounts receivable? Sales on account during year $584,000 Cost of merchandise sold during year 300,000 Accounts receivable, beginning of year 45,000 Accounts receivable, end of year 35,000 Inventory, beginning of year 90,000 Inventory, end of year 110,000
a. 7.3 b. 2.5 c. 14.6 d. 25
Discount Sales sells some used store fixtures. The acquisition cost of the fixtures is $12,500, the accumulated depreciation on these fixtures is $9,750 at the time of sale. The fixtures are sold for $4,500. The value of this transaction in the Investing section of the statement of cash flows is:
A) $12,500 B) $4,500 C) $2,750 D) $1,750
Inga, marketing manager at Sunshine, a professional preschool center, thinks the firm should start an after-school program for its current clients. This makes sense as she wants to extend the trusting relationship already established with parents and children. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.
A. market development B. product development C. market diversification D. product differentiation E. market penetration
Leona is evaluating a new customer relationship management software solution for her business. She knows several business owners and managers who have implemented the software in their organizations. Instead of conducting a trial in her own company, she asks them for their advice. Leona is most likely searching for a(n) ________ solution to her problem.
A. statistical B. optimal C. experimental D. ready-made E. custom-made