Recognizing that some people eat cereal because of its nutritional value, some people eat cereal because it is easy to prepare, and some eat cereal because it tastes good is part of the ________ process
A) perceptual map
B) segmentation
C) customerization
D) differentiation
E) positioning
B
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When selection criteria are used in the vendor selection decision, the most common criteria includes quality delivery, performance history, warranties, facilities and capacity, geographic location, and technical capability
Indicate whether the statement is true or false
Which of the following statements is CORRECT?
A. If some cash flows occur at the beginning of the periods while others occur at the ends, then we have what the textbook defines as a variableannuity. B. The cash flows for an ordinary (or deferred) annuity all occur at the beginning of the periods. C. If a series of unequal cash flows occurs at regular intervals, such as once a year, then the series is by definition an annuity. D. The cash flows for an annuity due must all occur at the ends of the periods. E. The cash flows for an annuity must all be equal, and they must occur at regular intervals, such as once a year or once a month.
Techniques for preparing effective sales messages include all EXCEPT
a. presenting supporting evidence to satisfy the receiver's needs. b. making the action clear and simple. c. offering a guarantee or including an enclosure. d. requiring an immediate response from the receiver.
In order for a federal court to have jurisdiction, there must be a federal question involved and at least $75,000 in dispute
Indicate whether the statement is true or false