Techniques for preparing effective sales messages include all EXCEPT
a. presenting supporting evidence to satisfy the receiver's needs.
b. making the action clear and simple.
c. offering a guarantee or including an enclosure.
d. requiring an immediate response from the receiver.
D
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The process of crossfooting on the work sheet results in the
a. Adjusted Trial Balance columns. b. Trial Balance columns. c. Income Statement columns. d. Adjustments columns.
As you are evaluating your proposal, you realize that you meet all but one of the audience's stated requirements. Evaluate the various ways in which this situation can be handled
What will be an ideal response?
Describe some of the common sustainability-based benefits organizations are using.
What will be an ideal response?
Advertising for state lotteries overstated the odds of winning. This is an example of
a. relying too heavily on advertising b. advertising goals that are unrealistic c. the ethical implications of advertising d. influencing changes in behavior e. advertising objectives not being in the reach of the agency