Michelin Tire Company produces a variety of tires at factories in South Carolina. Name three B2B markets in which Michelin might sell its tires.
What will be an ideal response?
It would sell to automobile manufacturers, resellers including tire store chains, and possibly to government through specialty military purchases.
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Using concentrated marketing, the marketer goes after a ________ but ________ consumer segment
A) small; undefined B) small; well-defined C) large; well-defined D) large; undefined E) medium-sized; local
If the amount of overhead over-applied or under-applied is material, it must be prorated among work in process, finished goods and cost of goods sold
Indicate whether the statement is true or false
Which of the following is a primary function of the product development and commercialization process?
a. It seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level. b. It deals with ensuring that firms in the supply chain have the required resources to manufacture with flexibility. c. It deals with situations in which customers choose to return a product to the retailer or supplier, thereby creating a reverse flow of goods within the supply chain. d. It includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms.
Martin, Leah, and Pablo are considering forming a business. What factors should they consider in making a choice of organization?
a. Ease of creation and operation. b. Whether there is personal liability for the owners. c. How the owners will be taxed. d. All of the above.