Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver


Some people may respond favorably to appeals to physiological, security, and safety needs. People with these needs would be interested in benefits such as convenience, durability, efficiency, or serviceability. Others may respond favorably to appeals to their social, ego, and self-actualizing needs. People with these needs would want to be loved, entertained, remembered, praised, appreciated, or respected.

Before writing a persuasive message, you should consider how your persuasive appeal could satisfy the receiver's needs and wants.

Business

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Company A and Company B own adjacent pieces of land. The companies own the full bundle of rights in their respective properties. Company A digs a mine that starts on its own property but extends, below ground, across the property line. If Company A finds minerals below Company B's surface property, it may mine and use the minerals for its own use because it has not gone onto or disturbed Company B's property.

Answer the following statement true (T) or false (F)

Business

A company purchased equipment valued at $145,000. It traded in old equipment for a $61,000 trade-in allowance and the company paid $84,000 cash with the trade-in. The old equipment cost $130,000 and had accumulated depreciation of $78,000. This transaction has commercial substance. What is the recorded value of the new equipment?

A. $52,000. B. $61,000. C. $136,000. D. $84,000. E. $145,000.

Business

The balance in Retained Earnings should be interpreted as representing surplus cash left over for dividends

Indicate whether the statement is true or false

Business

Which of the following actions is MOST likely to create a wrongful discharge claim?

A. Terminating an employee only if there is an articulated reason B. Setting and following termination rules and schedules C. Documenting all performance problems D. Making exceptions to the rules in unique circumstances

Business