The specific purpose statement clearly identifies the __________.

A. outcome sought from the audience
B. principle claim of the speech
C. central idea of the speech
D. goal of the assignment


Answer: A

Communication & Mass Media

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Which of the following is key for public relations professionals working at colleges and universities?

A) They primarily serve faculty and staff. B) Remembering that students come first. C) They must be part of the management team. D) The must report directly to the president. E) Social media initiatives for students.

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Which firm was named as The Holmes Report 2016 Healthcare Agency of the Year?

a. GCI Health b. GLOBALHealthPR c. Spectrum d. TogoRun

Communication & Mass Media

Elia Kazan, and not Fred Zinneman, introduced the most famous method actors like Julie Harris and Marlon Brando. ___

Indicate whether the statement is true or false

Communication & Mass Media

In using examples, illustrations, and narratives, it is important to

A) stress the relevancy of the material to your audience. B) present real and hypothetical examples in the same way. C) always create extended examples to add the most clarity. D) avoid the use of hypothetical examples.

Communication & Mass Media