Database marketing in the European Union

A) has the same privacy standards as those in the United States
B) has different privacy standards from those in the United States
C) has no privacy standards
D) is illegal
E) is called "relationship marketing"


Answer: B

Communication & Mass Media

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Hearing is recognizing, acknowledging, and expressing value for another person

Indicate whether the statement is true or false

Communication & Mass Media

Onyeka is developing his résumé for a position that he really wants. He is anxious to stand out from all the other applicants, but also wants to appear professional. What advice do you give him?

A. Use an easy-to-read font in 10 or 12 point size. B. Fill every space on the page with information: don't waste any marginal space. C. Use two or three ornate fonts to highlight key sections. D. Avoid the use of bold face, underlining, and italics.

Communication & Mass Media

In lines with the metatheoretical approaches presented in Ch. 2, which of the various influences would you expect to be the most "humanistic"?

a. Hovland's speaker credibility research b. Lazarsfeld and Lasswell's media theory c. Lewin's small group research d. The Chicago School's approach to culture

Communication & Mass Media

One of the major obstacles to listening effectively is that the brain can process many more words than can be spoken in a minute.

Answer the following statement true (T) or false (F)

Communication & Mass Media