Negative identity can be defined as

a. group identity that is based on being the opposite of the other, or not being the other.
b. group identity that is based on a negative self-image.
c. group identity that is based on the negative images in the media.
d. group identity that is based on the negative images in the past.


a. group identity that is based on being the opposite of the other, or not being the other.

Communication & Mass Media

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An organization wants to gauge the response to its latest series of advertisements for a new line of products. What media would best suit their requirement?

a) Online b) Print c) Broadcast d) Outdoor

Communication & Mass Media

According to Ogden and Richards, the three elements necessary for communication are _______

a. interpreter, symbol, and referent b. sender, interpreter, and receiver c. sender, receiver, and message d. symbol, sender, and receiver

Communication & Mass Media

As an effective listener, it is important to understand the speaker's _______

a. visual aids b. minute details c. point of view d. preconceptions

Communication & Mass Media

Which organizational method is used in a speech with the following main points?I. As a social worker, Jane Addams founded the settlement house movement in Chicago.II. As a reformer, Jane Addams campaigned for child-labor laws, unemployment compensation, and better public sanitation.III. As a suffragist, Jane Addams fought to give women the vote.IV. As a writer, Jane Addams is best known for her autobiographical Twenty Years at Hull House.

A. descriptive B. chronological C. formal D. spatial E. topical

Communication & Mass Media