This type of framing describes as subject in familiar terms.
A. spin
B. stories
C. catchphrases
D. metaphors
Answer: C
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In terms of ethos, you cannot change your attractiveness in order to increase your credibility
Answer:
What are the differences between enculturation and acculturation?
What will be an ideal response?
Which of the following statements about the use of sex appeal in advertisements is true?
a. Males and females viewing a female model liked the ad and the product equally well. b. Males viewing female models recalled more claims about the product than did females. c. Females viewing male models had more positive attitudes about the product than did males. d. Males viewing female models recalled less about the claims made in the ad than did females.
Which of the following is not a reason to hold a promotional event?
A) to fulfill orders from management B) to promote sales C) to increase organizational visibility D) to make friends E) to raise money for a charitable cause