Which of the following statements about the use of sex appeal in advertisements is true?
a. Males and females viewing a female model liked the ad and the product equally well.
b. Males viewing female models recalled more claims about the product than did females.
c. Females viewing male models had more positive attitudes about the product than did males.
d. Males viewing female models recalled less about the claims made in the ad than did females.
d. Males viewing female models recalled less about the claims made in the ad than did females.
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During his speech on foreign policy, Manny keeps dropping the "g's" from gerunds:
"I'm hopin' the findin's I'm presentin' are convincin'." Which of the following articulation problems is Manny demonstrating? A) omission B) substitution C) addition D) accent
The employees of M & D Inc. resisted the upgrade to their current machines. They feared it would cause downsizing of the workforce
Which barrier to change were these employees facing? Why? a) Risk perception; as the employees had formed a notion about the potential impact of this chang b) Uncertainty; as the employees were unsure of their future in the new company c) Complacency; as the employees had grown too comfortable in their positions and thought the change would disturb their status quo d) Knowledge deficit; as the employees did not know how many jobs would become redundant after the change
Individuals from low-context cultures may perceive people from high-context cultures as less attractive and trustworthy
Indicate whether this statement is true or false.
Which of the following is NOT a principle of outlining as described in this chapter on organization?
A. The outline should indicate the degree of importance of each idea to be presented. B. The outline should consist of single units of information. C. The outline should contain a mixture of sentences, phrases, and words. D. The outline should be an abstract of the speech you will deliver.