The selection of an agency to handle a company's international advertising depends on
A. the type of marketing segmentation that the company is opting for.
B. the company's usage of advertising material that is prepared in the home country.
C. the type of assistance it needs to meet its goals and objectives in foreign markets.
D. the media that are permitted to be employed in foreign markets.
E. the specific taxes that will be levied against advertising.
Answer: C
You might also like to view...
A firm adopting an intensive distribution strategy to sell its products would do so through a(n)
________. A) luxury-oriented retailer B) supermarket C) company-owned outlet D) franchise store
Which of the following is the MOST effective heading in a memo report to employees?
a. Employee Benefits b. Benefits Will Undergo Radical Alterations in Forthcoming Fiscal Year c. Benefit Cuts d. How Do Benefit Changes Affect You?
To be negotiable, a draft or check must contain the drawer's unconditional order to pay a payee
Indicate whether the statement is true or false
_________is a legal writ or court order to release a prisoner from allegedly unlawful confinement so that he or she can appear before a court for proper remedial action
Fill in the blank(s) with correct word