Which of the following is the MOST effective heading in a memo report to employees?
a. Employee Benefits
b. Benefits Will Undergo Radical Alterations in Forthcoming Fiscal Year
c. Benefit Cuts
d. How Do Benefit Changes Affect You?
D
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According to the trickle-down theory, fashion moves from the upper classes to the lower classes
Indicate whether the statement is true or false
As used in the text, the term services specifically refers to:
a. items having a physical existence and value b. work performed by employees c. work performed by outside vendors d. products normally held for resale
Imagine you are creating a new product to sell in an up-and-coming market. Which of the following statements indicates that it would be difficult for you to enter this new market?
A. The threat of new entrants' force is high in the up-and-coming market. B. The threat of new entrants' force is high during the summer months in the up-and-coming market. C. The threat of new entrants' force is low in the up-and-coming market. D. All of these depending on the time of year.
In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."
A. selling era B. relationship era C. marketing era D. production era