Describe three factors affecting conformity
What will be an ideal response?
Answer:
Answers should include:
1) Group cohesiveness – the factors that bind group members together into a social entity. As cohesiveness increases, the pressure to conform also increases.
2) Size of the influence group – as group size increases (up to 8 members), conformity pressures also increase
3) Social norms –
- descriptive norms tell us what most people do in a particular situation
- injunctive norms tell us what we should do in a particular situation
- both influence behavior; injunctive norms tend to be stronger, but situational norms guide behavior in a particular situation or environment
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