A(n) ________ involves finding potential customers, contacting them, and assigning a sales person

A) value chain
B) information system
C) business process
D) differentiation strategy


C

Business

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________ refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter

A) Market divesting B) Market diversification C) Market targeting D) Market mixing E) Market positioning

Business

A manager wants to institute a drug testing policy for new hires. She wants the testing to be as noninvasive as possible but have very high validity. She does not care about how long it will take to get test results. What method should she choose?

a. urinalysis b. blood testing c. hair testing d. saliva testing

Business

Which of the following is not a major advantage of the use of centralized customer service areas?

a. The salesperson is able to recommend alternative goods and services. b. A common store policy is ensured. c. The department can be placed in a space with little activity. d. Specialized personnel can be used.

Business

Discuss the use of social networking for performance management.

What will be an ideal response?

Business