One of the most commonly used scales in mass media research is the:
a) Guttman Scale
b) Thurstone Scale
c) Likert Scale
d) Anderson Scale
C
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Which of the following elements of interpersonal attraction is most likely to be a source of long-term maintenance attraction rather than one of short-term initial attraction?
A) physical attraction B) fashion sense C) proximity D) attitude similarity
Extenuation arguments claim that the advocate has knowingly distorted information
in building her case. Indicate whether the statement is true or false
The Little Giant Ladder is most often demonstrated in practical, real life situations. Which platform would target audiences most expect to find a collection of how-to videos?
a. Snapchat b. Instagram c. YouTube d. Periscope
Audio bites help audiences understand ______.
A. who your sources are B. your reporting background C. the perspective of your publication D. what actions they should take next