One of the most commonly used scales in mass media research is the:

a) Guttman Scale
b) Thurstone Scale
c) Likert Scale
d) Anderson Scale


C

Communication & Mass Media

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Which of the following elements of interpersonal attraction is most likely to be a source of long-term maintenance attraction rather than one of short-term initial attraction?

A) physical attraction B) fashion sense C) proximity D) attitude similarity

Communication & Mass Media

Extenuation arguments claim that the advocate has knowingly distorted information

in building her case. Indicate whether the statement is true or false

Communication & Mass Media

The Little Giant Ladder is most often demonstrated in practical, real life situations. Which platform would target audiences most expect to find a collection of how-to videos?

a. Snapchat b. Instagram c. YouTube d. Periscope

Communication & Mass Media

Audio bites help audiences understand ______.

A. who your sources are B. your reporting background C. the perspective of your publication D. what actions they should take next

Communication & Mass Media