Audio bites help audiences understand ______.

A. who your sources are
B. your reporting background
C. the perspective of your publication
D. what actions they should take next


A. who your sources are

Communication & Mass Media

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To generate publicity about the Yahoo! Personals online dating service, a Hollywood screenwriter ________

A) conducted online chats about her love life B) wrote the script for the movie "You've Got Mail" C) lived and dated for three days under a Los Angles billboard D) allowed a webcam to follow her around for a week E) took out classified ads in more than 100 newspapers

Communication & Mass Media

Linguist Deborah Tannen views men and women as belonging to different cultural groups

Indicate whether the statement is true or false

Communication & Mass Media

“On today’s test, I will focus on each question one at a time.” This is an example of a(an):

a. outcome goal b. extrinsic goal c. product goal d. process goal (page 196 left)

Communication & Mass Media

A factorial design for a study must have at least two factors or independent variables

Indicate whether the statement is true or false

Communication & Mass Media