Before deciding on a new promotional campaign, Jeffrey's Muffins looked at its customers' buying patterns over a 15-year period as determined by their use of a loyalty card. What method did Jeffrey's use to make sense of the data that were available?
A. data warehousing
B. neuromarketing
C. panel data
D. data mining
E. biometrics
Answer: D
You might also like to view...
Eli Lilly has agreed to let a South African company manufacture several of Eli Lilly's diabetes drugs and pay Eli Lilly a fee to distribute the drugs with a different brand name in South Africa. Eli Lilly is engaging in
A. licensing. B. franchising. C. countertrading. D. a strategic alliance. E. a greenfield venture.
The concept of internal control includes IT systems and manual systems.
Answer the following statement true (T) or false (F)
If a decisive pattern customer directly places blame on you, the service provider, a strategy you may use in response is to ________.
A. seek the customer's reassurance B. give a weak handshake C. be brief in offering solutions D. turn the customer over to someone else
________ is a procedure for deriving a mathematical relationship, in the form of an equation, between a single metric dependent variable and a single metric independent variable
A) Chi-square B) Part correlation C) Multiple regression D) Bivariate regression