If you are able to describe the dominant ideology of your society, you
A. have overcome its effects on your own analytical ability.
B. can easily identify the people that are blinded by it.
C. are better able to understand and evaluate it.
D. All these answers are correct.
C. are better able to understand and evaluate it.
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Which traditional news value provides ample opportunities to public relations and staff to appeal to the shared experiences or emotions of an audience?
a. Human interest b. Unusualness c. Prominence d. Media gatekeeping
Desktop publishing has done much to decentralize print media and given rise to books-on-demand
a. True b. False
According to Charles Redding, what are some of the characteristics of an ideal communication climate?
a. strategic ambiguity, group interactions, and culture b. openness, supportiveness, trust, and participative decision making c. defensiveness, certainty, and neutrality d. environment, uncertainty, and participative decision making
A successful marketing innovation begins with:
a. the invention of new technology b. the identification of a need c. improved content that attracts a new audience d. none of the above