When a teacher comments on a student’s grammar, the teacher is most likely referring to what aspect of the student’s language?
a. the rules that govern word order
b. the rules that govern the generation of meaning
c. the dictionary meaning of words
d. the affective or interpretive meanings attached to words
Answer: b
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According to the Elaboration Likelihood Model, listeners are less likely to elaborate because they
A) engage in critical thinking. B) depend on intuitive judgments. C) depend on systematic thinking about the message. D) depend on systematic thinking about the topic. E) rely on careful assessments of arguments.
Dave, the DJ for KXYZ Radio, is broadcasting his morning show from the local library, which is holding a community blood drive run by the American Red Cross. Which term describes Dave’s activity?
a. satellite b. word-of-mouth c. remote d. promo
Which of the following is an effect of breaking the 180-degree rule?
A) the direction of movement onscreen is reversed B) the background of the shot changes C) characters will switch sides of the frame D) all of the above
Discuss the four degrees of commitment within a persuasive strategy.
What will be an ideal response?